When the ET Rover project first came to light back in July, we immediately called and wrote to several ET Rover representatives to try and obtain some basic information. Those efforts largely failed. After some effort, we were finally able to communicate with a couple of people, though we never really received the information we were seeking. But we did take the opportunity to try and give the Rover project team some friendly advice. What we said was that, after a long and exhausting experience with Enbridge, people in Michigan are quite weary of (and wise to) the way pipeline companies communicate with landowners. We said that vague information, evasive answers, inaccuracies, and conflicting accounts of the kind we’ve grown accustomed to from Enbridge were not going to fly. We said that people simply weren’t going to tolerate it and that if ET Rover didn’t do better, they were going to have a very rough ride up here.

Well, those warnings have clearly gone unheeded. Over the past few weeks, we’ve heard all sorts of stories about the strange, inaccurate, and untrue things that Rover’s agents are telling landowners. And we’ve heard all kinds of rumor and speculation about alterations to the Rover route. But none of it– nothing– can really be verified. Rover just isn’t saying. Getting clear and straightforward information from them has been like pulling teeth.

And you don’t have to take our word for it. Just read the latest from the always-excellent Susan Bromley in the Brandon Citizen. She tried (as we did) to get to the bottom of the current rumor that the proposed Rover route has changed significantly. Here’s her account of how that went:

Vicki Granado, a public relations spokeswoman for ET Rover, would not confirm that the pipeline route had changed. On Wednesday, under repeated questioning, she maintained that the route is “a work in progress” and there will be no final route until all surveys are in.

Groveland Township Supervisor Bob DePalma is even more blunt about the way ET Rover has been communicating with people and municipalities along the route (and this is the same Bob DePalma mind you, who seemed to have a very high tolerance for Enbridge’s p.r. flimflammery):

“I can’t get good answers from Rover, they’ve just done a deplorable job,” said DePalma. “Now they’ve hired PR people that are going to come out. I’ve been in marketing for more than 30 years and this is the worst managed project I’ve ever seen… Facts have been extremely difficult to get from Rover.”

These comments echo the many, many accounts we’ve been hearing from landowners about the unclear or misinformation they’ve been receiving. This is no way to make new friends and partners, that’s for sure. The result is a whole lot of frustration and mounting opposition to the ET Rover project. Just this week, another township supervisor, Bruce Township’s Richard Cory, said “We now have a unified force in how we feel about the pipeline. We don’t want this in Bruce Township.”

Having said all of that, unlike Bromley, we have been told by Rover that they’ve made some changes to the route (though they’re not saying what those changes are) and that they might be reaching out to additional townships and landowners. If that’s true, those landowners and townships are going to have to make their preferences known, to say no to survey requests, hold meetings, and pass resolutions opposing this project.

To that end, the next informational meeting for landowners and the public featuring the indefatigable Jeff Axt will take place in Oceola Township on Thursday, August 28 at 7 pm at the Oceola Township Hall.