Enbridge’s Freep ads, one last time

Dec 11, 2012 by

Remember those crazy Detroit Free Press ads Enbridge ran back in late October? We miss them. We had quite a bit of fun slicing and dicing them. It was pretty easy pickin’s, too. First, they tried to seduce us by featuring an Enbridge employee who only served to remind us of the Marshall debacle. Then they tried to convince us that Enbridge land agents are a kind, friendly, neighborly lot who just want what is best for us. Then they gave us an almost poetic image of a pipeline running through the wilderness that can only be described as “pipeline pastoral.” Then we got sidetracked. Other matters intervened and we never quite got around to the last of these ads. That’s a shame, because the last one is a real piece of work. We’re...

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Last week’s Freep ad (updated!)

Nov 10, 2012 by

Now that we’ve returned from the Pipeline Safety Trust conference– we’ve already launched our new series of reports on it!– we hope to try and catch up on some overdue posts. First up is the most recent ad Enbridge ran in the Detroit Free Press (and elsewhere, we believe). You might recall that we found it rather difficult to procure a copy of this ad (though we finally decided to reject the notion that there was a conspiracy afoot to prevent us from seeing it). We still have not gotten our hands on it. Fortunately, our wonderful reader Linda supplied us with a description and some copy. [SEE UPDATE BELOW.] But first, a small item of note. In our first report on the PS Trust conference, we mentioned that there was one exception to...

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This week’s Enbridge ad

Nov 4, 2012 by

Three weeks ago in an ad published in the Detroit Free Press (and elsewhere), Enbridge promised: over the next four weeks we will use space in this newspaper to share project updates and to address some of [the public’s] questions. . . And for two weeks, they (sort of) delivered on that promise. That is, they did use space in the newspaper–they just didn’t use it all that well and they didn’t really address any questions. Instead, they gave us more marketing spin and predictable sloganeering. But what the ads lacked in actual informational value, they more than made up for in instructiveness. We thought the ads pretty effectively demonstrated the disconnect between Enbridge’s words and actions— the same disconnect we’ve been describing for months. And to be honest, we’ve really enjoyed slicing and...

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This week’s Enbridge ad

Oct 28, 2012 by

You would think at this point we would cease to be surprised at Enbridge’s baffling public communications. Yet they continue to astound us. That is certainly the case with the latest ad they’ve published in the Detroit Free Press. They appear to be utterly incapable of presenting even the most basic information without misleading or dissembling. But we’ll say this much: at least they’re consistent. Before we scrutinize the latest ad, we should first point out that the ads haven’t at all been what Enbridge Vice President Mark Sitek (and our partner in conversation) promised in the first one of the series. There he said that in the coming weeks Enbridge would . . . use space in this newspaper to share project updates and to address some of these questions. We will expand...

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The story behind the story of Enbridge’s new ad

Oct 22, 2012 by

Last Sunday, Enbridge launched a new ad campaign in newspapers across Michigan and Indiana. We devoted considerable attention to that first ad, which appeared in the form of a letter by Vice President for Major Projects Execution Mark Sitek. In the letter, Sitek promised: . . . over the next four weeks we will use space in this newspaper to share project updates and to address some of these questions. We will expand on the purpose of the projects and what community members can expect from us. We will present our process for reaching right-of-way agreements with landowners. We will also provide insight into the regulatory process and requirements guiding the projects’ development. We eagerly awaited the next installment, ready to assess the quality of the information Sitek would provide. Well, a new ad...

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Enbridge Freep ad, Part 4

Oct 16, 2012 by

Yesterday was a record-breaking day, in terms of traffic, on the Line 6B Citizens’ Blog. We don’t know if that is attributable to Enbridge’s letter in the Detroit Free Press— though if it is, we’d like to thank them for the little boost! Whatever the case, we are grateful to everyone who stops by, we hope you’ll return, and we’ll continue to try and make it worth your while. In this post, we’ll wrap up our extended discussion of the Enbridge letter/ad. If you missed the earlier installments, please take a look at parts 1 and 2 and 3. We left off last time wondering about audience– just who, exactly, Enbridge hopes to reach with these advertisements, which they address to their “neighbors.” As we said before, those of us on phase one of...

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Enbridge’s Freep ad, Part 3

Oct 15, 2012 by

Today, we’ve been dissecting the letter Enbridge published– well, the ad they paid for– in yesterday’s Detroit Free Press. In our last post, we focused on just one sentence, the (perhaps purposefully) opaque one where Vice President for Major Projects Execution Mark Sitek says, “There has been much discussion involving information from various sources that are not necessarily familiar with the pipeline industry or our projects, so over the next four weeks we will use space in this newspaper to share project updates and to address some of these questions.” Now let’s finish that paragraph. Here it is in full:   There has been much discussion involving information from various sources that are not necessarily familiar with the pipeline industry or our projects, so over the next four weeks we will use space in...

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Enbridge’s Free Press ad, Part 2

Oct 15, 2012 by

We haven’t finished with our review and commentary of the Michigan Townships Association amicus filing in the federal lawsuit initiated by POLAR. We’ll return to that soon. But we’re taking time away from that to remark upon the extraordinary ad, in the form of a letter to “neighbors,” published by Enbridge in yesterday’s Free Press. In our first post, we noted how it’s more than a little strange that Enbridge has chose to open up lines of communication more than a year after they first filed for MPSC approval of the project. This, our second installment on the letter signed by Vice President for Major Projects Execution Mark Sitek, will focus on just one sentence. It’s our favorite one in the whole letter. Sitek says: There has been much discussion involving information from various...

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