This week’s Enbridge ad
Three weeks ago in an ad published in the Detroit Free Press (and elsewhere), Enbridge promised:
over the next four weeks we will use space in this newspaper to share project updates and to address some of [the public's] questions. . .
And for two weeks, they (sort of) delivered on that promise. That is, they did use space in the newspaper–they just didn’t use it all that well and they didn’t really address any questions. Instead, they gave us more marketing spin and predictable sloganeering.
But what the ads lacked in actual informational value, they more than made up for in instructiveness. We thought the ads pretty effectively demonstrated the disconnect between Enbridge’s words and actions– the same disconnect we’ve been describing for months. And to be honest, we’ve really enjoyed slicing and dicing the ads. They’ve become the highlight of our Sunday mornings of late.
So you can imagine our disappointment when we came home with our Sunday edition of the Freep only to search the paper in vain for this week’s ad. Evidently, Enbridge has abandoned that strategy– which means they only made it two out of the four weeks they promised. We’re still hopeful that they’re just taking a break, perhaps because of this week’s elections. In the meantime, we’ll try to find something else to do with ourselves.